Selected case studies

Communication that people read, remember, and act on.

Most of the work below is about defining why a change matters before asking anyone to act on it, which is most of what internal communications actually is. Each case study includes the situation, the decisions I made, and what happened after.

  1. 01

    Change management

    Tool Migration: From Zoom to Google Meet

    A phased change communications strategy built around transparency, honest capability gaps, and a hard contract deadline. 1,300+ employees, focused on behavior change and tooling fatigue.

    Tool migrationMulti-channelBehavior change
  2. 02

    Change management

    Updating Walmart's Search Algorithm

    A three-month, multi-channel internal communications campaign that drove adoption of updated customer search algorithms across a large merchandising organization, producing $8M in revenue lift within six weeks of launch.

    Behavioral adoptionMulti-channel campaignBusiness impact
  3. 03

    Cross-functional partnership

    Org Merger: Walmart Stores and eCommerce

    Employee communications strategy for Walmart's omni-channel integration, a merger of eCommerce and store merchandising organizations that had operated as separate entities since Walmart.com launched in 2000. Six months of research, focus groups, and sustained communications leading to a successful integration on schedule.

    Enterprise scaleStakeholder researchOrg transformation
  4. 04

    Culture and engagement

    Thumbtack's Annual Values Awards

    Seven months of communications strategy and production for Thumbtack's highest-visibility employee moment of the year. A newsroom-themed virtual show celebrating eight company values, 450 nominations, and 697 attendees.

    Narrative designShow productionEvent comms
  5. 05

    Strategic campaigns

    Launching Thumbtack's New Mission

    A year-long internal campaign to introduce, activate, and sustain Thumbtack's new mission across a 1,300-person company. From a single Employee Kickoff announcement through 12 months of programming, manager enablement, and pro and customer storytelling.

    Mission activationMulti-channel campaignManager enablement