Selected case studies

Communication that people read, remember, and act on.

These case studies show how I approach communications, from helping employees navigate change to creating programs that bring people together. Each one walks through the challenge, the decisions I made, and the results.

  1. 01

    Employee engagement · Internal programming

    Thumbtack University Live

    Turning employee feedback into a monthly live program that helps teams understand one another's work.

    150–180 attendees per monthly session

    Employee engagementCross-functional storytellingLive programming

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  2. 02

    Change management

    Tool Migration: From Zoom to Google Meet

    A phased change communications strategy built around transparency, honest capability gaps, and a hard contract deadline. 1,300+ employees, focused on behavior change and tooling fatigue.

    Tool migrationMulti-channelBehavior change

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  3. 03

    Change communications · Technology adoption

    A Global Move to Workday

    Helping employees in three countries prepare for a new HR system through clear messaging, practical guidance, and coordinated launch communications.

    80,000+ communications and learning-resource impressions in six months

    Change communicationsTechnology adoptionGlobal rollout

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  4. 04

    Change management

    Updating Walmart's Search Algorithm

    A three-month communications campaign helping Walmart.com merchandisers and managers review product queries through customer examples, manager briefings, and a team competition. The project reported $8M in revenue lift within six weeks of launch.

    Behavioral adoptionMulti-channel campaignBusiness impact

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  5. 05

    Cross-functional partnership

    Org Merger: Walmart Stores and eCommerce

    Communications for 2,400 eCommerce merchandisers as Walmart brought its store and eCommerce buying organizations together. Employee focus groups informed clear guidance on tools and processes through an integration complicated by COVID.

    Enterprise scaleStakeholder researchOrg transformation

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  6. 06

    Culture and engagement

    Thumbtack's Annual Values Awards

    Seven months of communications strategy and production for Thumbtack's highest-visibility employee moment of the year. A newsroom-themed virtual show celebrating eight company values, 480 nominations, and 697 attendees.

    Narrative designShow productionEvent comms

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  7. 07

    Strategic campaigns

    Launching Thumbtack's New Mission

    A year-long employee communications campaign introducing Thumbtack's new mission to a 1,300-person company. Employee Kickoff was followed by monthly pro and customer videos, employee stories, and quarterly manager talking points.

    Mission activationMulti-channel campaignManager enablement

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